Wendy Maitland is Senior Vice President at Brown Harris Stevens, as well as Managing Director of ID Marketing Group, a new concept in specialized real estate marketing. IDMG collaborates with top developers, creating brand identities for extraordinary properties that involve world-class architecture and design. Maitland is a highly innovative real estate executive who has not only engineered historic deals in the booming New York City market, but who has actually had enormous impact on the way business is done today, with her unique style of deal-making based on a philosophy of "win/win." The Maitland philosophy is a natural product of her extensive education and a varied career experiences, particularly her deep background in psychology. She earned a bachelor's degree in Human Development and a masters in Social Work, then completed course work on a Ph.D. in Psychoanalysis, an education that would seem at odds with her eventual career, but Maitland put that theoretical knowledge into day-to-day practice in the art of deal-making. Each deal is a creative process. A transaction has its own psychology, and by applying the principles of a theoretical discipline to a very down-to-earth process she discovered a new way to work. She approaches each deal creatively, working to understand her clients' individual perceptions and goals in depth and then finding a path where each can attain those goals in any transaction. The proof of Wendy Maitland's unique methodology is in her extraordinary sales record over a meteoric six-year career as evidenced by her nearly $1 Billion in residential sales over that time, garnering her top salesperson downtown in 2006, 2007, and 2008 as well as Listing Broker of the Year in 2008. By compiling a remarkable history of deals in which both parties were pleased, she has amassed an extraordinary list of clients that grows continuously by word of mouth. Maitland obviously loves her work and this has attracted not only elite buyers but also some of the most creative developers in the business. Currently ID Marketing represents 23 East 22nd Street by OMA/Rem Koolhaas, One Madison Park, The Charles by David Collins, V33 at 33 Vestry Street, 385 West 12th Street, 441 E57th Street and Five Franklin Place and the group will announce several groundbreaking projects in 2009. Wendy Maitland's genuine love of crafting mutually satisfying deals has brought her a sterling reputation among clients and fellow brokers alike, but she has also garnered admiration from everyone who knows her for the way she lives her life, as a mother and as an activist in humanitarian causes. She has adopted a village in Rwanda through the innovative FXB International program, helping it create a self-sustaining infrastructure. Moved by the plight of hurricane Katrina victims she has worked extensively with Habitat for Humanity and Tipitina's Foundation (to aid musicians without instruments). Her experiences on the Gulf Coast, specifically learning about the plight of people who couldn't swim or who were dependent on dialysis, prompted her involvement in programs teaching kids to swim and helping diabetics. The latter involvement led to a commitment to fighting kidney and other disease plaguing Gulf Coast survivors, and the Kidney Foundation of America recently named her Woman of the Year.
