Brown Harris Stevens | Bold Honest Smart

Sell Your Property

Selling in New York

Should you decide it's time to sell, Brown Harris Stevens is uniquely qualified to market your residential property. Each marketing program is carefully tailored to the individual residence and is built around a highly effective advertising and interactive marketing campaign that precisely targets critical audiences, both domestic and international.

By utilizing our own resources, co-broking with all Real Estate Board of New York residential members and our BHS Worldwide Partners, we reach an extensive worldwide audience. Importantly, we possess a unique insight into board requirements through Brown Harris Stevens Residential Management, LLC, which manages many of Manhattan's most distinguished buildings.

For more than 140 years, Brown Harris Stevens has remained at the forefront of marketing and technological innovation to ensure that we generate the greatest interest in your property. Our goal is to complete the sale of your property in the shortest possible time and realize the maximum market price while providing you with the highest level of service. It is not surprising that we regularly hold records in all residential sales categories in the City. Recent transactions include:

  • We achieved the highest price ever paid for the sale of a townhouse in New York City, an extraordinary historic property which sold for $53 million.

  • We secured the highest price ever paid for a cooperative apartment in the City - $52.5 million.

  • We represented both the buyer and the seller in the highest price ever paid for a condominium in New York City - $88 million.

Brown Harris Stevens offers the advantage of the firm's considerable depth of marketing resources. Our exceptional market coverage and fully dedicated research division enables us to provide the most accurate evaluation of your property's current market value and guide you towards optimal pricing. These are a few of the ways that Brown Harris Stevens will successfully market your property:

  • Once pricing is established, we develop a targeted marketing strategy carefully tailored to the individual residence.

  • We will advise on how to prepare your property for showing, seeking to maximize your sale price.

  • We immediately co-broke your property to other members of the brokerage community so that you reach the widest possible audience of qualified buyers.

  • We will communicate the listing directly to well qualified buyers in New York, the United States and abroad, using our own client base and using the resources of BHS Worldwide Partners.

Marketing campaigns for exclusive listings include such advertising and publicity vehicles as:

  • Listing at BrownHarrisStevens.com, as well as on dozens of highly trafficked websites including: Realtor.com, the #1 real estate website in the country, Streeteasy, Trulia, Zillow, New York Times, Wall Street Journal, Yahoo! Real Estate and many others.

  • Featured coverage in Important Residential Properties, our monthly periodical distributed in the Sunday New York Times for home delivery and on newsstands. Throughout the year, Important Residential Properties reaches an extensive audience in other major publications including The Wall Street Journal and The New York Observer. Each month, the digital version reaches a vast global audience.

  • Prominent advertising, under the distinguished Brown Harris Stevens name, in such publications as The New York Times, Wall Street Journal, Avenue, and others.

  • Customized, illustrated digital and print marketing materials, with professional photography, floor plans and key selling features.

Choosing a Trusted and Professional Exclusive Listing Agent

It is worth noting that the choice of Brown Harris Stevens as your Exclusive Broker for your property provides you with not only the strength of our marketing but also with these benefits:

  • Our agents average more than 20 years in residential real estate, by far the highest in the industry and have extensive networks of buyers as well as attorneys, contractors, stagers and others.

  • A dedicated broker who will guide the entire marketing process, ensure discretion and report to you on a regular basis.

  • The widest possible exposure within the brokerage community. With an exclusive listing, Brown Harris Stevens shares information with all members of the Real Estate Board of New York.

  • Pre-qualification of prospective buyers and the presence of our representative at every showing.

  • Skilled negotiation on your behalf with full knowledge of all activity associated with your property, thereby helping you obtain the best possible price and the quickest possible closing.

  • Shepherding of the sale to its successful conclusion, helping you navigate building rules and the other myriad details associated with the transfer of ownership.

Brown Harris Stevens Publication

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