90 Showings, 30 Offers: A Record-Breaking Sale in Norwalk’s Cranbury Neighborhood

A recent sale in Norwalk’s Cranbury neighborhood is a shining example of how thoughtful design, strategic pricing, and full market exposure can drive exceptional results.

152 E. Rocks Road closed at $2,000,152, setting a new benchmark as the highest sale price ever recorded in Cranbury. The transaction also achieved 125.4% of the asking price—the strongest over-ask performance in the neighborhood in the past two years—and reached $687 per square foot, placing it among the top price-per-square-foot sales in the area.

Equally notable was the speed of the sale. The property went into contract after just one day on the market, following more than 90 showing requests and upwards of 30 offers—an uncommon level of activity, even in today’s competitive suburban landscape.

“We brought to market a true jewel box — thoughtfully prepped, beautifully presented, and backed by a strategic marketing plan designed to maximize exposure,” said Brown Harris Stevens agent Dan McCamblau, who marketed and represented the property. 

Originally built in 1912, the home has been fully reimagined to reflect modern living while preserving its architectural character. Set on approximately 2.4 private acres at the end of a cul-de-sac, the residence offers four bedrooms and three-and-a-half baths across roughly 2,900 square feet.

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