It is time to bring unconventional to a conventional industry.
Matthew Leone brings a fresh, unconventional perspective coupled with an extensive knowledge base of digital marketing and business development techniques to Brown Harris Stevens serving as the firm's first Chief Business Development Officer. Matthew oversees a Marketing/Business Development Team responsible for the creative marketing techniques for its agents, unique brand partnerships, technology solutions for agents, and much more. He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing, branding and business development.
Matthew was previously Halstead Real Estate's Chief Brand and Marketing Officer making them one of the first firms to embrace such forms as video, social media, drones, 3D, VR, wearables, partnerships, and many other ground-breaking approaches. Prior to joining Halstead, Matthew worked at the sports marketing agency NSM, working on the PGA Tour as well as the Big East Conference on experiential marketing and sponsorship opportunities. This experience helped him in his architecture of the strategic exclusive partnerships during his career between Halstead and the NY Yankees, the Brooklyn Nets, and Brooklyn Sports and Entertainment. Matthew was also one of the only Chief Marketing Officer of two brands from 2014-2019 overseeing both Halstead and Brown Harris Stevens and leading the simultaneous rebranding efforts of both companies in 2018. Matthew also regularly appears as a panelist and speaker at Inman Connect as well as NAR, Leading RE, & Luxury Portfolio Conferences speaking on concepts that will shape the future of real estate industry. He also serves and teaches at the REBNY's continued education course series. Matthew was also recently named to the WSJ CMO Council. He recently served two terms on the Technology Advisory Council for Leading RE, regularly guiding the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board. In 2018, Matthew was the recipient of Leading RE's prestigious President's Award. He has been routinely interviewed & quoted in media outlets such as the Today Show, the NY Times, Wall Street Journal, AdWeek, BrandWeek, NBC, CNBC, NY1, NY Mag, The Real Deal & more.
Follow Matthew on Instagram at @matthewjleone.