Sales and Marketing Serivces - Brown Harris Stevens | Bold Honest Smart, Luxury Real Estate

Brown Harris Stevens | Bold Honest Smart

Sales and Marketing Serivces

Site Analysis

  • Equity investment partnerships

  • Zoning and Landmarks Preservation Commission consultation

  • Highest and best use analysis

  • Feasibility and view studies

  • Bank and lender packages

  • Opinion letters

  • Comparable property tours

Market Research

  • Comprehensive market and pipeline studies

  • Project-specific focus groups

  • Customized, proprietary reporting

  • Neighborhood and submarket assessment

  • Demographic and buyer insight analysis

  • New development market reports

  • Trend forecasting

Planning and Design

  • Recommendations of project architects, interior designers and building consultants

  • Unit mix, sizing and layout review

  • Pricing strategy

  • Amenity and retail consulting

  • Product differentiation

  • Unit design and finish consultation

  • Construction budget evaluation and adjustment

  • Building operations and services analysis

  • Offering plan consultation

  • Creation and design of sales office journey and model residences

  • Schedule A & B preparation consultation or review

  • Mortgage financing and Fannie Mae Project Approval consultation

Marketing and Public Relations

  • Comprehensive marketing strategy

  • Brand development

  • Management of sales material development, timeline and budget

  • Digital and social media marketing platforms

  • International marketing programs

  • Campaign creation and media planning

  • Domestic and international listing syndication

  • Digital sales tool creation

  • Rendering oversight

  • Consumer and broker event planning

  • Strategic co-branding and influencer partnerships

  • Creative, public relations, media and social agency selection and management

  • Communications strategy

Sales and Operations

  • Preparation of pricing schedules

  • Strategic inventory planning and control

  • Selection, training and management of on-site teams

  • Expert contract negotiation

  • Monitor, coordinate and supervise all sales efforts and daily operations

  • Traffic reporting and analysis

  • Facilitation of industry relationships and co-brokering

  • Outreach to BHS brokers in preeminent luxury markets: New York City, the Hamptons, Palm Beach and Miami

  • Preparation of status reports

  • Marketing assessment and adjustment

  • Preparation of closing documents

  • End loan mortgage partnerships with national lenders

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