Laura Tomana

Vice President of Research and Market Analytics
Brown Harris Stevens Development Marketing
ltomana@bhsdm.com
212-521-5788
LinkedIn

Laura Tomana

Laura manages all macro and micro levels of new development research and data trends, provides real-time market intelligence to developers, and is involved in the earliest stages of pre-development.

Overseeing all market research and analysis for a variety of projects in Manhattan, Brooklyn, Queens, and New Jersey, Laura consults on all aspect of pre-development planning including pricing, floor plan, finish and amenity recommendations to maximize sales velocity and sellout for each project. She formulates custom market reports and studies for mixed-use developments to educate clients and their financing institutions. Her advisory has been key to the success of many important new developments throughout her career, including The Cortland (555 West 22nd Street), One Wall Street, 200 Amsterdam, 99 Hudson, Rose Hill (30 East 29th Street), 42 Crosby Street, and The Fitzroy (514 West 24th Street), Laura’s research has proven an essential decision-making tool for best-in-class global and local developers, including Related Companies, China Overseas America, JDS, Brookfield Properties, and more.

Through comprehensive market analysis on market trends, pricing strategies, valuation studies, and absorption schedules, Laura helps clients optimize assets in the luxury real estate industry and provides transparency about market trends to national and trade media as well as the public at large. The data and reports she leads have been published in leading publications such as The New York Times, The Real Deal, Crain’s New York Business, and many others.

Laura has worked in development research and consulting for over ten years. She was previously the Senior Economist at the Real Estate Board of New York (REBNY), monitoring all New York City economic trends, real estate policy, real estate development patterns and both studies the economic behavioral patterns of New Yorkers in regards to purchase and sales activity, retail activity, leasing activity and more.

Laura has degrees in Economics and Communications from Northeastern University. She serves as the Real Estate Lead on the Governance Committee for the Board of Trustees for Brooklyn RISE Charter Schools. In her free time, Laura is a passionate Pittsburgh Penguins fan as well as a travel enthusiast, She enjoys being on the water, hiking, cooking and exploring new restaurant and studio openings in New York.